Ride with Old Man Winter

This is Swift Industries’ call to Cycle all winter long!

As cyclists, outdoor educators, agrarians, and more we love to be connected to the weather in a place. Seasons are vital–each plays its role in the ecology and culture of our homes. It can be sad to think that inclement weather has been sensationalized as a force against us, one that we need to dominate before it overwhelms us. Further, people buffer themselves from the elements to a point that migrations and the graceful, subtle season changes go unheard, unsmelled, unnoticed–ultimately unappreciated.

Here at Swift we see things a little differently. Cycling can expose us to the movement of a murder of crows, the changes in cloud formations, the direction of the wind and rains. We feel the year drawing to a close not by the boxes on our calendar, but by the changing hours of light and dark in a day.

A good outdoors-person knows that there’s no such thing as bad weather–just bad gear. We’d like to invite you (not challenge) to bundle up, invest in some gore-tex (or tin-cloth), put on your fenders, pack your panniers, and ride with us this season!


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